Meristem is a marketing company basically private labeling Brandt products of which Brandt’s owns half of them. It is overpriced for what you get. The trick is to keep adding and changing to “improve” it to sell more. I know I can make and sell the Smart KB/Homestretch NKB product for half what they sold it for last spring. 
Hope it shows you a return but at the higher costs I’m guessing you won’t see much.