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| Put an ad in the paper comparing bids between the different locations. If you got weekly wipe post the closing bids for each day of the week. Make the public aware of the opportunities a few miles away. He does work for you but he has no need to be competitive if he earns your business and the business of your neighbors by default.
It would be like you with excessive rates for trucking and still getting all the business you can handle. What would be the motivation for you to lower rates? | |
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