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Purdueville, IL | BASF has verbally stated they are increasing the price of Headline for the
following reasons:
. both Brazil and Europe have taken considerably more Headline (F500)
in 2008 than in 2007
. pricing/profitability scenario is more favorable in both Brazil and
Europe than in the USA
. 2008 sales costs have increased in the USA
. After increasing the Headline price to a more comparable pricing
scenario with Europe and Brazil BASF USA has no guarantee they will receive
enough product to fulfill the 2nd quarter and 3rd quarter Headline
allocations thru Distribution.
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Who's to blame?
