I went with this product for a number of reasons: Many more color choices and with some, they could add gold flake. It's a bit harder and thus a bit tougher so it can be put on a bit thinner. I had the guy do over the bedrails and he also did my rocker panels while he was at it. Makes them very resistant to rock and gravel chips. I had the pickup done in the fall of 2000 and it is still holding up very well. No regrets so far, and I'll have the same thing done if I ever get a new Dodge.