Hmmm, actual numbers seem to say something a bit different:
From January to December 2023, researchers calculated vehicle brand loyalty by analyzing 107 million garages throughout the U.S. According to research by LexisNexis Risk Solutions, 51.3% of new car buyers in 2023 remained faithful to the brands they already owned, a 1.6% rise from 49.7% in 2022. Tesla continued to dominate in customer loyalty with a rate of 60.7%, nearly two percentage points higher than 59.0% the year before.