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Driftless SW Wisconsin | I like sale catalogs with EPDs on every lot.
But cost wise, think geographically. Who is most likely to actually come to the sale. Take your past private treaty customers and mail them a catalog. Send others a post card with a link to the same catalog online.
If I'm interested in a sale, for current or possibly a future purchase I don't mind looking at the catalog online.
Use an internet bidding service for those who can't attend or are farther away.
Remember that even if someone doesn't have a need this year, you want them to be impressed with your offerings and keep you in mind for next year.
Just some ideas. | |
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Production sale question
